Here’s 5 tips on letting go of the anxiety and into new possibilities….
1. Know your numbers
How many clients do you need? Have you worked out your formula? You are either selling a little price point to a tonne of people or you are selling a higher price to less people. This second version is going to be a fit for service based, creative and those working with the concept of having reorder business from a consumable product range.
It becomes more profitable to your actual earnings than dragging in a high turnover that is riddled with expenses.
2. Dragnet or Sustainable Fishing
Creating personable dialogue with your customers, on social, email and other communication is going to teach you where they are in life and what their fears and concerns are, to enable you to craft your solutions in meeting their very specific needs.
This strategy doesn’t require you to blast messages across the entire ocean, creating a whole lot of un-necessary noise that’s all about the Sell, Sell, Sell message. Unless you have a vast population commercial product like a soft drink that has millions of consumers on a daily basis, you need to market a clear crisp message that is easy for others to get about how you can help them, and that you can rinse and repeat with ease
The old quote ‘If you think you can you can, If you think you can’t then you are right’
Do you believe it is difficult to ‘get clients’, or do you blame the economy of your country, or the political situation of the day, that these are affecting your results?
Do you doubt your capabilities, have you lost your confidence in your skill set? Which often is because the thing you do is so simple and easy for you that you believe that it has little worth in the marketplace. Does your product improve people’s lives? Does it make them feel better? Then someone is looking for that fix right now!
By being distracted by these thoughts over and over you are getting taken out of the game. If you are feeding off these thoughts then it is going to be felt amongst your marketing, the conversations with your existing clients, your family and network – who wants to hire a wimp? We all want to deal with someone who provides a sense of security that their decision to purchase was a great choice.
4. Show up
Time to come out of hiding and start engaging with people vs being in a loop of just pushing sales messages out. Find 2-3 Facebook groups and start a positive Q&A to begin meeting people more individually, scroll the posts and offer suggestions, and comment with encouragement to those like minded entrepreneurs. Show people that you See them!
Head to your local shops, take time to meet your servers, local businesses and get to know their first names and use them. Again its not sales pitch time, it’s chatting for real! Conversations happen when words and energy are exchanged both ways not one person doing all the talking. You can both learn something about each other. Take a handful of business cards and a smile with you ready for introductions.
What was the last in person business networking event that you attended? How many each month do you show up at? Are you a regular attendee that brings a spirit of friendliness and contribution or are you the one in the corner on your phone, or the Taker expecting a sale each event and consider it a failure if that doest occur so you don’t go back.
Who can you get to know, that you can put your radar up to provide an introduction to as a referral? People will buy from those that the Know, Like and Trust – how are you demonstrating that behaviour?
5. Your shop’s closed and you don’t know it
Ahh! This has happened to me hundreds of times – I get excited about a great product or service from a Solopreneur and ready to buy. But they have made it so hard for the client to do so. No links offered, About sections on Facebook pages are incomplete, no email addresses, messengers not setup or working, or they take weeks to reply, broken links on websites, no gallery or shop function, no information on how to purchase. The consumer has to explore ways to give the business money! They have to do all the work. So they give up and go to another provider.
Take the time to complete a birds eye view over your business from the client’s perspective, ask a friend to do the same and see what you learn. Go one step further and conduct a social media audit to see where your gaps are – Use this Social Media Audit Spreadsheet
It is easy to get better! You just need to have some help from the outside to see what you can’t (it happens to all of us!) Get a map prepared and you will be ready to clean it up and raise up your earnings!
That’s a wrap on a few ideas to get you out of stuck and into action. You’ve not missed the boat, it sails when you’re ready to launch being you, truthfully and own your amazing worth. Wherever you are, I’m with you and supporting you and giving you encouragement today.